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Belift Lab’s agency cast accusations on NewJeans on June 10, via a YouTube video, for ostensibly imitating fashion concepts of other musicians, including BLACKPINK. The video specifically pinpointed NewJeans’ use of knee-high socks and school-uniform-inspired attire with tennis skirts as a replication of BLACKPINK’s style.
However, a statement in defense of NewJeans was made by YG Entertainment’s ex-creative director, who oversaw BLACKPINK’s conceptual style during their formative years. The former director took to Instagram, posting a screenshot of the allegations with the caption “Totally different.“
Source: Krb, Instagram
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FAQs About the NewJeans and BLACKPINK Concept Conflict
What are the accusations made against NewJeans?
It is alleged that NewJeans copied the style of BLACKPINK by utilizing similar knee-high socks and uniform-like clothing including tennis skirts in their fashion concept. The accusations were spread by a YouTube video published by Belift Lab’s agency.
Who defended NewJeans against these accusations?
The former creative director from YG Entertainment, who was responsible for BLACKPINK’s early concepts, has defended NewJeans against these plagiarism allegations by declaring the concepts “totally different” on Instagram.
What counter-argument has been put forth by fans?
Fans have argued that the tennis skirt concept was popularized by f(x), an SM Entertainment girl group, long before BLACKPINK, and that f(x)’s creative director during the time, Min Hee-jin, is currently the creative head behind NewJeans, debunking the accusation.
How has the response been in favor of NewJeans?
The response has included defending statements from a well-established figure in the industry as well as evidence from fans outlining the historical use of similar concepts, indicating that NewJeans’ styling choices are not unprecedented in K-pop.










































