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“These f*cking creeps…”
This report is a continuation of our ongoing coverage on the HYBE vs. ADOR CEO Min Hee Jin saga. You can explore more articles and the full timeline by clicking here.
There has been significant backlash towards BELIFT LAB for the purported “sexualization” of NewJeans in their recent video.
Netizens were shocked as BELLIFT released a video on June 10, which was meant to address the plagiarism accusations levied by Min Hee Jin against ILLIT.
The clip showcased a page which seemed to outline the concepts and images of three girl groups: NewJeans, BLACKPINK, and IVE, illustrating ILLIT’s attempt to distinguish themselves by driving home their differences.
NewJeans- Teenagers but are the object of adults’ desires
BLACKPINK- Inaccessible perfect celebrities
IVE- Undoubtedly doll-like and seen as princesses. Subjects of jealousy.
— BELIFT LAB
The controversial group descriptions prompted fury among international fans, who found the references to NewJeans particularly distasteful and “disgusting,” especially given the members’ young ages and their presence on social media.
A number of tweets from users expressing their objections and calling for an apology from BELIFT LAB are documented below:
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FAQ Section
What is the controversy surrounding BELIFT LAB and NewJeans?
The controversy stems from a video released by BELIFT LAB that included a description of NewJeans as ‘teenagers but are the object of adults’ desires,’ which many have construed as an attempt to sexualize the young group.
Who are the other groups mentioned along with NewJeans?
In the same context, BELIFT LAB also mentioned BLACKPINK, referring to them as ‘inaccessible perfect celebrities,’ and IVE, described as ‘undoubtedly doll-like and seen as princesses, subjects of jealousy.’
What has been the general reaction to BELIFT LAB’s video?
The response has been predominantly negative, with netizens and fans expressing their anger and disgust on social media platforms, demanding an apology from the company for the inappropriate description of NewJeans.
Has BELIFT LAB responded to the backlash?
As of the knowledge cutoff, BELIFT LAB has not been recorded to have issued an official response or apology concerning the backlash from the video..
What actions are fans taking in response to the situation?
Fans have been actively voicing their discontent on social media, using hashtags and directing messages at BELIFT LAB to protect NewJeans and demand accountability for the statements made in the controversial video.
