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Frustrations heighten due to a recurring issue…
The UBJ
Accusations have been levied against one K-Pop company for purportedly sexualizing their girl group, Cignature, in the ensemble’s latest music video.
The track, titled “POONGDONG,” was released as part of their most recent comeback.
However, the online community quickly expressed their disapproval regarding the group’s depiction in the video. They highlighted the scanty attire of the group and certain suggestive shots as unintentionally promoting sexualization despite supposedly celebrating summer.
The backlash was voiced on social platforms, with critics condemning the agency for using such scenes and angles.
nugu companies stop sexual1sing ur members to appeal to gross men challenge (FAILED)
— grace!! ⟡ for: #黃珈熙 (@vivisona1) June 11, 2024
it’s not just “let women wear what they want” it’s that you can see members trying to cover their chests, a whole shot of their crotch, using shots of their shoulders that don’t show their clothes, using an angle that looks down when they’re wearing the bikinis… use your brain https://t.co/JdMLYgR1MS
— lavender 🪽 LOOPING VIRTUAL ANGEL (@velvetmxxns) June 11, 2024
all the people saying it’s not a big deal and i’m the problem know jack shit ab cignature or are the problem bc it’s not just ab 2-3 boob shots and the jumping in skirts with the camera under them it’s ab this being a consistent problem for years and only getting more common https://t.co/HretevcKJT
— jupi1going🧟♀️✧˖° coincidestiny 6/12🗝️ (@fromkicatcher) June 11, 2024
Moreover, the issue became even more sensitive as last year, member Jeewon faced a similar situation due to a provocative display on a television program, promoted by the agency.
Through the duration of the entire video, fans couldn’t conceal their anger over the highlighted fancams of Jeewon, emphasizing her physique in a manner many deemed inappropriate.
According to numerous fans, Cignature could have truly sparkled with the new track had the company chosen to focus on a lighthearted theme, instead of resorting to sexualization, which they speculate was done to attract a larger audience.
Read more about the ongoing concerns below.
Netizens Continue To Express Discontent Over Sexualization Of Fourth-Generation Female Idol – Echoing Previous Outcries
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FAQs About Cignature’s Recent Music Video Controversy
- What is the controversy surrounding Cignature’s new music video?
The controversy involves accusations that Cignature’s management agency sexualized the members in the music video for their song “POONGDONG” with revealing outfits and suggestive camera shots. - Has there been previous controversies of this nature involving Cignature?
Yes, the group’s member Jeewon was the subject of a previous incident where she was sexualized during her appearance at a variety show event, which the company promoted. - How have fans reacted to the new music video?
Many fans have expressed anger and disappointment on social media platforms, criticizing the agency’s decision to use sexualization as a way to gain more views instead of focusing on a fun, summer-themed concept. - Are netizens responding to this issue?
Netizens are voicing their displeasure and concerns, with debates occurring over the agency’s marketing practices and the broader implications of sexualization in the music industry, especially in K-pop.
