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Once a formidable competitor in the supercar domain, the Nissan GT-R has seen its sales dwindle to an average of only one sale per day during the current year. Known for its performance, which stood eye-to-eye with the priciest of supercars while maintaining a relatively budget-friendly sticker price upon its 2007 debut, the R35 model of the Nissan GT-R now faces the twilight of its illustrious career.
Data from Nissan’s first-quarter sales report of 2024 revealed a total of 77 GT-R sales across an equivalent span of “selling days,” which translates to roughly 22 to 23 cars each month. This figure is a sharp decrease from the 143 units sold in the same quarter of the previous year. The GT-R’s monthly sales have not exceeded 90 units since 2018 and had once dropped to just 21 sales in October 2017. Despite the decline, Nissan manages to sell several GT-Rs every month consistently.
2024 Nissan GT-R Nismo. Nissan
The sharp drop in GT-R sales can largely be attributed to the significant price hikes since its launch in 2008 when it bore a starting price of $69,850. Nowadays, the GT-R comes with a tag of $122,985. Despite only a modest increase in performance output, with an extra 85 horsepower and 37 pound-feet of torque, it’s essential to note that, when adjusted for inflation, the GT-R’s original price corresponds to approximately $104,540 in today’s currency.
However, the production story of the R35 GT-R is nearing its end, with Nissan preparing to terminate the model to make room for the R36 — a future generation that Nissan’s executives confirm is under development. While its arrival date remains unspecified, there is a strong indication that the forthcoming model will feature an electrified powertrain.
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FAQ about Nissan GT-R Sales
Why have Nissan GT-R sales decreased?
The decline in sales is attributed to a significant price increase since its launch and the age of the current R35 model.
How many GT-R sales were recorded in the first quarter of 2024?
Nissan reported 77 GT-R sales in 77 selling days for the first quarter of 2024.
What was the original price of the GT-R in 2008?
The Nissan GT-R had an initial starting price of $69,850 in 2008.
How does that 2008 price translate to today’s currency after inflation?
When adjusted for inflation, the 2008 GT-R’s price would be around $104,540 today.
Is Nissan planning a new GT-R model?
Yes, Nissan executives have confirmed that development for the next-generation R36 GT-R is underway.
Conclusion
The Nissan GT-R’s saga reflects the challenges of maintaining relevance in a rapidly evolving automotive market. Despite its declining sales and the eventual discontinuation of the R35, Nissan’s commitment to its iconic GT-R lineage persists. Enthusiasts eagerly anticipate what the future holds for this legendary supercar nameplate, particularly with the promise of an electrified drivetrain in the upcoming R36 generation.
