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During the Lunar New Year period, television ratings have shown varying trends with some dramas like “Knight Flower” holding strong while others such as “Doctor Slump” have seen a noticeable drop. SBS’s “Flex X Cop”, KBS’s “Korea–Khitan War”, and TV Chosun’s “My Happy End” did not air at this time, with “Captivating the King” opting for a bulk release strategy, offering four episodes within three days.
The competition among weekend dramas highlighted the contrasting fortunes of “Knight Flower” and “Doctor Slump”. “Doctor Slump”, marking the return of actress Park Shin-hye, faced a significant ratings slump, dropping 3% to an all-time low of 3.7% for its February 10th episode.
Conversely, Honey Lee’s “Knight Flower” continued its successful run, drawing high viewership figures, with ratings at 11% and 12.9% for its February 9th and 10th episodes respectively. Lee’s dynamic portrayal is credited with sustaining audience engagement during the festive season.
Despite anticipation, KBS’s Lunar New Year special drama could not rival “Knight Flower”, peaking at just 8.3%.
The ambitious broadcast plan for “Captivating the King” resulted in a viewership drop to 4%. Nevertheless, the drama holds the potential for a ratings rebound with its upcoming episode on the 11th.
The decline in “Doctor Slump” ratings is seen as a momentary dip. With the conclusion of “Knight Flower” nearing, “Doctor Slump” may recover lost ground and attract fresh audiences. Meanwhile, “Knight Flower” has already outperformed the previous high of “My Dearest” and is poised to possibly overtake the 13.7% record set by 2022’s “Big Mouth” in its final episodes.
As “Knight Flower” continues to lead the weekend drama ratings race, there is growing curiosity around how “Captivating the King” and “Doctor Slump” will fare post-holiday.
Source: Daum
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FAQ
Why did some dramas not air during the Lunar New Year?
It is common for regular programming schedules to be adjusted during holiday periods to accommodate special programming or because of anticipated changes in viewership patterns.
Could “Doctor Slump” recover its ratings after the holiday season?
“Doctor Slump” experienced a decrease in ratings during the Lunar New Year holiday, which is often considered temporary. As normal programming resumes, it is likely that the drama may regain traction.
What has been the reception to “Knight Flower”?
“Knight Flower” has maintained high ratings, showcasing the strong audience appeal of Honey Lee’s performance and the drama’s storyline.
Will “Captivating the King” get an increase in ratings?
There is speculation and hope that “Captivating the King” will experience a rise in ratings with its subsequent episodes.
Conclusion
The Lunar New Year holiday brought a mix of fortunes for television dramas. While “Knight Flower” solidified its stronghold in weekend drama ratings, “Doctor Slump” and others took a hit. Various strategies such as broadcasting multiple episodes or canceling broadcasts altogether reflect the diverse approaches networks take during festive seasons. As the holiday draws to a close, the television industry and its viewers await to see if the affected dramas will bounce back and captivate their audiences once more.
