Adidas’ marketing campaign launched four days ago, starring Jennie, has been a clear success. The promotional campaign highlighted the CLOT X ADIDAS collaboration, unveiling the new CLOT Gazelle by Edison Chen.
The coveted CLOT Gazelle shoes, a product of a partnership between Adidas Originals and CLOT, the streetwear brand by Edison Chen, went on sale for $160 at 11 AM KST on June 14. The sneakers quickly saw an overwhelming response, with almost all sizes selling out on the company’s official online storefront.
Jennie has been praised for her commercial pull yet again, earning plaudits not just from fans but from astounded onlookers who have dubbed her the “sold out queen.”
A refreshed version of the traditional Adidas Gazelle, the CLOT Gazelle harnesses the creative vision of Edison Chen, featuring uppers made of a unique woven fabric and stitching techniques that result in a striking straw effect, infusing the sneakers with a natural vibe.
The debut photos revealed the innovative CLOT Gazelle which may tread in the footsteps of the celebrated Adidas Samba, potentially setting a new trend. Undoubtedly, with Jennie’s powerful endorsement, the chances are even more favorable.
Source: K14
FAQ about Jennie’s Adidas Campaign
Q: What are the new Adidas shoes that Jennie is promoting?
A: Jennie is promoting the CLOT Gazelle sneakers, a collaboration between Adidas Originals and CLOT.
Q: How much do the CLOT Gazelle sneakers cost?
A: The sneakers were priced at $160 at launch.
Q: When were the CLOT Gazelle sneakers released?
A: They were officially released at 11 AM KST on June 14.
Q: Did the CLOT Gazelle sneakers sell out?
A: Yes, they nearly sold out in all sizes shortly after being available on the brand’s website.
Q: What makes the CLOT Gazelle sneakers unique?
A: They feature a woven fabric upper with stitching techniques that give a straw-like effect, creating a natural aesthetic.
