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A dedicated fan named Pal Kovacs made an intriguing discovery related to the highly anticipated album release from renowned rock band Bring Me The Horizon. Upon hearing an unusual sound at the conclusion of the last track, he sensed a concealed message might be embedded within.
An enthusiast of puzzles and cryptography, Kovacs was curious to see if his presumption was correct.
His speculation was spot on, eventually leading to the revelation of a covert hacking-themed website that later suffered an actual security breach.
Utilizing the audio program Audacity, Kovacs revealed a spectrogram in the form of a scannable QR code hidden within the song’s frequencies. He promptly posted his find on Bring Me The Horizon’s subreddit.
Following the QR code link led to a protected website, which required a passcode. The passcode turned out to be a sequence of numbers (93934521) featured on the album’s cover art, on the head of a character known as M8. This M8 character appears in some tracks and also on the secretive site as a guide of sorts.
This website constitutes an “alternate reality game” or ARG, similar to what bands like Nine Inch Nails have previously constructed to deepen fans’ engagement with their music and storytelling.
Here, the ARG entails a site filled with unreleased tracks, a folder locked by a “cipher,” and numerous mysterious elements and Easter eggs that are yet to be decoded.
Kovacs’ revelation sparked an intense, fan-driven effort to decode every secret on the site. The hustle continues days later, with the site’s creators still adding fresh puzzles for fans to solve. Approximately 3,000 enthusiasts have joined a Discord server dedicated to the effort, collaborating on a Google Doc that has swelled to over 5,500 words.
In an ironic turn, the site experienced a real hacking attempt almost immediately after fans uncovered it. The intrusion led to a temporary shutdown and a stern warning from the developers, urging fans to refrain from hacking the hack-themed website.
M8, the character from the album, addressed users in a message after the hack, chastising them for their counterproductive behavior and reminding them that the ARG is designed for everyone to enjoy at a reasonable pace. However, the exact nature of the hacking and those responsible remains unclear. Sony Music Entertainment, the band’s label, has not offered any comments on the matter.
One Discord server owner, xDarkMagicianGirl, disclosed that accessing a particular email from the site, which was part of the game, resulted in a mistaken accusation of hacking and a warning of possible blacklisting.
An official cautionary email communicated the consequences of unauthorized access, with a plea for fans to play fair and enjoy the shared journey of discovery.
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FAQs about the Bring Me The Horizon Hidden Website Hack
How was the hidden site discovered?
The hidden site was discovered by decoding a spectrogram that was embedded as a QR code in the song’s audio frequencies, which led to a website.
What is the purpose of the site?
The site serves as an Alternate Reality Game (ARG) providing fans with unreleased tracks, encrypted files, and various puzzles and challenges.
Did the site get hacked by fans?
Yes, despite its hacking theme, the site was actually hacked shortly after it was discovered, prompting the site’s developers to issue a warning against real hacking attempts.
What has been the reaction of fans to the discovery of the site?
Fans have been enthusiastically participating in the ARG, organizing through Discord and collaborative documents to solve the mysteries together.
Has Sony Music Entertainment commented on the hack?
As of the knowledge cutoff date, Sony Music Entertainment has not publicly responded to inquiries regarding the hack.
