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ATTRAKT agency announced with heartfelt thanks on June 14th, “We extend our deepest thanks to everyone who has stood behind FIFTY FIFTY and ATTRAKT.”
The agency elaborated, “The single ‘Cupid’ by FIFTY FIFTY, released the previous year, made impressive strides by securing the 17th spot on ‘Billboard Hot 100’ and 8th on the ‘UK’s Official Single Chart Top 100’. There are numerous accolades to share, yet we also faced moments filled with despair when our progress was halted due to unfortunate circumstances.”
“After an intense selection process through closed auditions, we chose our new members last April. We’re delighted to share that FIFTY FIFTY will be revamped as a five-member team including Keena,” they said.
The agency continued, “While we recognize the eagerness of our fans anticipating the new narrative of FIFTY FIFTY, due to the need for time to ensure album quality and implement comprehensive global promotion and marketing strategies, our comeback has been rescheduled for September rather than June.“
Concluding the statement, the agency vowed, “ATTRAKT is determined to invest all our resources and energy to elevate FIFTY FIFTY to new heights as the premier girl group in K-Pop, leading up to and beyond their comeback.”
FIFTY FIFTY debuted in November 2022, yet before embarking on their planned activities, some setbacks arose when ex-members Saena, Sio, and Aran sought legal action to suspend their exclusive contracts with ATTRAKT, which is currently in litigation.
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FAQ
When is FIFTY FIFTY planning to make their comeback?
FIFTY FIFTY’s comeback is scheduled for September.
How many members will FIFTY FIFTY have in their new lineup?
The group will return as a quintet, with five members including Keena.
Why was FIFTY FIFTY’s comeback postponed?
The comeback was postponed to September due to the amount of time needed to ensure the quality of the album and to plan for global promotion and marketing.
What achievements did FIFTY FIFTY gain with their single ‘Cupid’?
Their single ‘Cupid’ ranked 17th on the ‘Billboard Hot 100’ and 8th on the ‘UK’s Official Single Chart Top 100’.
Are there any legal proceedings involving FIFTY FIFTY?
Yes, former members Saena, Sog, and Aran are currently involved in legal proceedings with ATTRAKT regarding the suspension of their exclusive contracts.
