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The online community has been abuzz with reactions to NewJeans member Minji‘s recent aespa promotion within the HYBE building.

An occurrence involving Minji supporting fellow girl group aespa within the headquarters of HYBE has grabbed the attention of fans and netizens alike.
Managerial Rules Defied: NewJeans’ Minji Spreads aespa Love in HYBE, Eliciting Karina’s Gratitude
Minji was given stickers by aespa’s Karina from their “Armageddon” promotion and was tasked with distributing them around the HYBE offices.

Despite objections from her manager, Minji disclosed during a livestream that she managed to secretly fulfill this task.
Indeed, I was given stickers that stated, ‘when aliens attack, those who are unaware of ‘Armageddon’ will be the first to be devoured.’ So, Karina sunbaenim requested that I place them throughout our company. And I did just that. It’s likely that evidence of my work will pop up. Isn’t that amusing? Although my manager instructed me not to distribute them, I did so clandestinely.
— Minji
Upon hearing of Minji’s caper, Karina expressed her thanks, which appears to have further cemented their friendship.

- “Upon arriving home, I was greeted with this delightful news.”
- “Minji has completed the task!”

- “Truth be told, I was certain she would accomplish it. I’m filled with pride.”
- “Our promotional [stickers] have now reached even those quarters…”
- “It would have been a smart move to have handed them to Yeji. She left without taking any, haha.”
However, not everyone finds this episode amusing. One netizen vocalized their displeasure in a post that went viral, criticizing Minji’s actions as potentially insensitive given the shaky dynamics between HYBE and ADOR.
Must Minji resort to this when every idol under HYBE is presumably treading lightly? I was infuriated when she mentioned placing a sticker inside the elevator against her manager’s wishes, an act they found amusing. Has she considered how other idols or the cleaning staff would feel about this? Yes, you mention ITZY, but did they engage in such behavior within JYP’s building? NewJeans are the sole idols who have done so. Stop and ponder why no other idols who are on good terms with aespa would act this way?
— Netizen
The online community’s reaction to this post has been mixed, with many coming to Minji’s defense and condemning the author’s viewpoint.

- “I must admit, probably the only idols who’d take offense are LE SSERAFIM, haha.”
- “You’re overthinking this considering aespa distributed these stickers to plenty of people. Are you not the same group who tried to ‘Crush aespa’?”
- “Are you chalking this up to Minji’s error when NewJeans faced defamation by HYBE and Minji endur
ed bullying via the Blind app by HYBE’s own employees? This is only an issue because HYBE made it one in their desire to undermine aespa.”

- “As a fan of a HYBE boy group, I seriously doubt they’d feel uncomfortable with this… Whose fan are you? Let’s not lump all HYBE groups together in this.”
- “It’s intriguing that JYP appears indifferent towards the stickers but HYBE reacts with such sensitivity, lashing out at NewJeans for it.”
- “Why are you making a fuss? LOL.”
- “So what if Bang Si Hyuk did not recognize NewJeans? The man has vision problems. Why are you getting so worked up?! What’s the problem if Minji put up NewJeans stickers in our premises?! Don’t you know Mr. Si Hyuk might be offended?!!!”
- “Quit whining over trifles like losers.”
What do you think of this situation?
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FAQs
- Who is Minji from NewJeans?
- Minji is a member of the girl group NewJeans, which falls under ADOR, a subsidiary of HYBE Corporation.
- What did Minji do that caused mixed reactions online?
- Minji adhered to a secret mission assigned by aespa’s Karina to spread “Armageddon” stickers around the HYBE building, despite her manager’s objections. This act, shared during a livestream, received diverse responses from netizens.
- How did aespa’s Karina react to Minji’s actions?
- Karina expressed her pride and thanks to Minji for spreading the stickers, indicating a positive relationship between the two. Karina’s reactions were posted on social media.
- Why were some netizens unhappy with Minji’s actions?
- Some netizens believed Minji’s actions might strain the delicate relationship between HYBE and its subsidiary labels or cause issues for other idols and cleaning staff who might encounter the stickers. They also criticized her for not respecting her manager’s instructions.
- How did others defend Minji?
- Many netizens defended Minji by saying that the stickers were distributed widely by aespa to many people and that any bad blood was due to HYBE’s actions against NewJeans and not Minji’s promotional efforts.










































