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The concept, inspired by NewJeans, is criticized as “Creepy AF” by observers.
Seo Hye Jin, a well-known Production Director (PD) in South Korea with the hit show Mr. Trot under her belt, has come under fire for her most recent project idea.
Fans of K-Pop feel the project is a poorly construed attempt to replicate the success story of the popular group NewJeans.
Under 15 aims to target young talents between 3 to 15 years of age from over 70 countries, with the aim to form a vocal girl group in the 5th generation of K-Pop at a much younger median age than the NewJeans members who debuted at an average age of 16.4.
— Sports Seoul
Seo mentioned in a June 3 Sports Seoul interview about her program making strides toward a late 2024 debut, with casting auditions already being held in Korea and other Asian countries.
Seo’s comments on the “Under 15” age requirement for the proposed show have incited a backlash, especially with her rationale that it fits the current trend in K-Pop.
Noticing the trend towards support for younger performers, the program Under 15 was arranged to match what seems to be the K-Pop scene’s latest inclination.
Prior observations like the teenage focus group in Korea-Japan King of Singers having a considerable following underscored this approach. The industry has shifted towards simplicity and the untouched qualities of youth amidst an increasingly complex world, as per PD Seo.
— PD Seo Hye Jin
The candid interview has stirred K-Pop community’s dissent, with many chiding her for misinterpreting trends and leveraging unduly on youthfulness.
- “Not everyone can replicate NewJeans’ success by simply using their name…”
- “It wasn’t just their age that made NewJeans popular. The whole package matters, and being young doesn’t mean you’re automatically appealing. There’s something disturbing about pushing the youth angle.”
- “Children should not be forced into the industry at such a young age…”
- “It’s not just about discovering young talent but nurturing and promoting them effectively.”
- “The success of NewJeans was never about their youth alone. It’s discouraging to see this push for even younger groups.”
- “The concept of ‘Under 15’ is disturbing. Exploitation of young children is wrong, and age is not what draws fans.”
- “This might not be a good understanding of K-Pop’s appeal.”
- “Many fans, young and old, gravitate towards more mature idols as well.”
- “This feels like a step in the wrong direction, potentially harmful.”
To protect young idols in the industry, the Ministry of Culture is taking proactive steps with new legislation.
New Bill To Protect Underage K-Pop Idols Approved By Ministry Of Culture
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FAQs About Underage K-Pop Idol Auditions and Protection
What is the new audition program “Under 15”?
“Under 15” is an intended audition program by PD Seo Hye Jin, targeting children aged 3 to 15 from over 70 countries, aiming to form a 5th-generation vocal girl group.
Why has “Under 15” caused controversy?
The program is under fire because it is perceived as focusing too much on the youth of potential group members instead of their talents and abilities, and thus exploiting young children.
What measures is the Ministry of Culture taking to protect underage K-Pop idols?
The Ministry of Culture has approved a new bill designed to protect underage K-Pop idols from exploitation and overwork.
Did age play a significant role in NewJeans’ popularity?
While NewJeans members were young, fans and critics argue that their age was not the sole factor for their success. The group’s music, concept, and the members’ unique charms were critical aspects as well.
Is PD Seo Hye Jin experienced in the K-Pop industry?
Yes, Seo Hye Jin is experienced in the Korean entertainment industry, known for her involvement with the popular show “Mr. Trot.”
