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ILLIT’s label, Belift Lab, issued an official announcement on June 10, rebutting claims made by Min Hee-jin that ILLIT was imitating NewJeans. The company asserted that it would begin legal proceedings against Min Hee-jin.
Furthermore, the agency posted a video alleging that NewJeans had plagiarized other acts, which led to further criticism from the public.
The contentious video from Belift Lab juxtaposes scenes of NewJeans with other well-known groups, including GFRIEND, IZ*ONE, Sunmi, VIVIZ, IVE, NMIXX, Oh My Girl, LE SSERAFIM, BLACKPINK, ENHYPEN, Triple S, LABOUM, BTS, DIA, Mexican band Jeans, and Pristin.
Netizens dismissed most of the alleged similarities as absurd, especially the claim about the hanbok outfits, which involved manipulative editing by Belift Lab to fabricate parallels between other groups and NewJeans.
Additionally, accusations by Belift Lab that NewJeans stole NMIXX’s “Love Me Like This” moves for their “Ditto” choreography were invalidated when it was noted that “Ditto” was released prior to “Love Me Like This.”
Netizens responded to the video with disdain, stating:
- These attempts to drag other artists into the defense of ILLIT are misguided.
- I can’t believe such a video came from a major company’s official channel; Belift Lab’s reputation is damaged.
- Such behavior from the company is unacceptable.
- This was an unnecessary move.
- My sympathies are now with ILLIT.
Source: theqoo
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Frequently Asked Questions
- What is the plagiarism accusation about?
Belift Lab accused NewJeans of plagiarism and released a video claiming that NewJeans copied various elements from different music groups and artists. These included choreography, concepts, and outfits. - Did the netizens agree with Belift Lab’s plagiarism accusations?
No, the general sentiment among netizens was that Belift Lab’s plagiarism claims were unfounded, with criticism towards the company for their attempts to assert such allegations. - Has the controversy affected the reputation of Belift Lab?
Yes, following the release of the video and the accusations, many netizens expressed disappointment and disapproval of Belift Lab’s actions, suggesting that it had tarnished the company’s image. - Are there any legal proceedings underway?
Belift Lab mentioned in their statement that they intend to take legal actions against Min Hee-jin. However, the specifics of any legal proceedings have not been detailed publicly. - How did Belift Lab attempt to prove plagiarism?
Belift Lab edited images and videos to draw comparisons between NewJeans and other acts, attempting to showcase similarities in outfits and choreography as evidence of plagiarism. - Have any of the other artists or groups involved commented on the situation?
There has been no reported public response from the other artists or groups that were included in Belift Lab’s video comparisons.
