Allegations surface against Belift Lab for reportedly altering photos to reinforce their defense against plagiarism claims concerning ILLIT and NewJeans.
The UBJ
In an exposé published on June 10, 2024, Belift Lab sought to dismiss the charges of imitation leveled against ILLIT. It was previously suggested that ILLIT emulated NewJeans‘ distinctive hanbok photoshoot, which was renowned for its unique color palette, lighting, and editing style.
Korean Netizens Accuse ILLIT Of Plagarizing NewJeans’ Unique Hanbok Photoshoot
In their rebuttal video, representatives from Belift Lab challenged, “Min Hee Jin alleged that our hanbok colors and the pastel-toned hues were too similar. Is this argument arising due to a lack of other plagiarism proof?”
They showcased hanbok shoots from various other groups purporting to show that Min Hee Jin’s claims were unfounded. However, their efforts backfired when eagle-eyed netizens discovered that these referenced images had been digitally altered. The source images were edited to look brighter and more akin to the shootings of NewJeans and ILLIT. The following comparison shows GFRIEND‘s shoot as it was manipulated in Belift Lab’s video.
The genuine GFRIEND photoshoot stands apart from the portrayal in Belift Lab’s content.
Similar edits were done with photo shoots of TripleS…
…LABOUM…
…and DIA.
The deliberate manipulation of the images prompted public ridicule towards the company.
- By dragging other examples into this, it just seems to accentuate the act of plagiarism.
- Do they presume we lack intelligence… Can’t they reflect before they act?
- It’s pitiful…
- How sorry it is to witness this.
- It’s such actions that demonstrate their inability to produce original material.
- Why involve unrelated idol photos?
- This practically acknowledges the act of copying.
Min Hee Jin has not claimed exclusive rights to the hanbok concept for NewJeans but has referenced the particular pastel coloration and styling technique unseen in prior idol hanbok photoshoots.
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FAQs About Plagiarism Allegations and Belift Lab’s Response
Q: What was Belift Lab accused of altering in their video response to plagiarism claims?
A: Belift Lab was accused of digitally altering the brightness and exposure in images of other groups’ hanbok photoshoots to make them appear similar to NewJeans’ and ILLIT’s, thereby weakening the plagiarism claims.
Q: What was unique about NewJeans’ hanbok photoshoot that led to plagiarism accusations?
A: NewJeans’ hanbok photoshoot was deemed unique for its specific color scheme, lighting, and editing style, setting it apart from previous idol group hanbok photoshoots.
Q: Who originally accused ILLIT of plagiarism?
A: Korean netizens and Min Hee Jin, a notable figure in the K-Pop industry, raised concerns about possible plagiarism by ILLIT with regards to their hanbok photoshoot.
Q: Did Min Hee Jin claim that she owned the hanbok concept exclusively for NewJeans?
A: No, Min Hee Jin didn’t claim exclusive rights to the hanbok concept but referred to a specific pastel coloration and style technique she felt had not been used before in idol hanbok photoshoots.
Q: What was the public’s reaction to Belift Lab’s video response?
A: The public criticized Belift Lab for what appeared to be an attempt to manipulate evidence, with many ridiculing the company for the lack of genuine defense against the plagiarism allegations and for involving unrelated idols and groups.
