Fans of the Jeep Gladiator have a vibrant new color choice for 2024—the eye-catching Tuscadero paint option—embracing a touch of 1970s flair.
The lively shade, named after the iconic Pinky Tuscadero character from the classic TV series “Happy Days,” is now available for the Gladiator, following its popular debut on the 2021 Wrangler. Jeep decided to reintroduce Tuscadero for the Wrangler and extend it to the Gladiator lineup due to its significant customer appeal.
Jeep’s announcement comes after Tuscadero’s successful reception among Wrangler enthusiasts, with over 30,000 units ordered in its introduction year. The color’s popularity has led to its extension across the Gladiator model range.
The Tuscadero paint option comes with a price tag of $895 for the 2024 Gladiator, mirroring its cost for the Wrangler model. Available for order on the Gladiator Sport, Mojave, and Rubicon trims, Jeep fans can expect these vibrantly painted vehicles to hit dealerships in the upcoming summer.
2021 Jeep Wrangler Tuscadero
The exciting Tuscadero hue will expand to more Gladiator grades throughout the current quarter, and Jeep will accept orders till the end of the model year. The automaker has yet to announce plans beyond 2024 for this particular color.
Revealed at the 2023 Detroit auto show, the refreshed 2024 Gladiator boasts a redesigned grille, an upgraded 12.3-inch infotainment display, and the inclusion of standard side-curtain airbags, among other improvements. New Mojave X and Rubicon X versions offer additional features, and the price continues to start under $40,000.
In a recent post on LinkedIn, Jeep’s head honcho, Bill Peffer, announced an upcoming Gladiator 4xe plug-in hybrid, adding another electrified option alongside the Wrangler 4xe and Grand Cherokee 4xe. Aimed for a market launch next year, the 4xe model is anticipated for the 2025 lineup.
FAQ about the 2024 Jeep Gladiator Tuscadero Paint Option
- What is the Tuscadero paint option?
- The Tuscadero paint option is a pink color choice named after the character Pinky Tuscadero from “Happy Days.” It was first offered on the Jeep Wrangler and has now been extended to the Jeep Gladiator.
- How much does the Tuscadero paint cost?
- For both the 2024 Gladiator and Wrangler, the Tuscadero paint option costs $895.
- Which Gladiator models offer the Tuscadero color?
- Initially, the Tuscadero paint is available for order on the Gladiator Sport, Mojave, and Rubicon models.
- When can I expect to see the Tuscadero Gladiator in dealerships?
- The Tuscadero-painted Gladiator models are scheduled to start arriving at dealerships in the summer of 2024.
- Will Jeep offer the Tuscadero color option after the 2024 model year?
- Jeep has not made any announcements regarding the availability of the Tuscadero paint option beyond the 2024 model year.
Conclusion
For those enthusiastic about personalizing their Jeep Gladiator with a splash of color, the Tuscadero paint option is an enticing choice. This vivid pink hue pays homage to the nostalgic era of “Happy Days” while offering a fresh and fashionable look for Jeep’s rugged off-road vehicle. With its 2024 reemergence, driven by consumer rave, and the new plug-in hybrid variant on the horizon, the Gladiator continues to showcase Jeep’s willingness to innovate and cater to its diverse fan base. Whether on the trails or the streets, a Gladiator painted in Tuscadero is sure to turn heads and start conversations.










































