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Debuting back in 2007, the show experiences a new low.
The UBJ
Since its inception in 2007, the popular variety program 2 Days & 1 Night has featured this premise: “Cast members embark on journeys across South Korea, including to various islands. They complete missions at set times for rewards and to prevent punishments.” Regular cast members include Kim Jong Min, Yeon Jung Hoon, Moon Se Yoon, DinDin, Na In Woo, and Yoo Seon Ho. The focus of the show is to showcase interesting locations that the viewers might wish to visit within South Korea.
The show occasionally invites guests, and the latest episode, which aired on June 9, featured rising K-Pop group NewJeans, with the exception of member Hyein, who was absent due to an injury.
Given that idol appearances are somewhat infrequent on the show, one could assume that the presence of such a group would increase viewership. Yet, surprisingly, the episode with NewJeans recorded a series low viewership of just 6.1%, a 1% decrease from the previous week’s episode.
Despite the show not breaking the 10% threshold for viewership in over a year, the dip in ratings with a highly popular girl group as guests has left many puzzled.
Speculation has arisen on potential factors for this viewership decline, such as the scandals affecting the girl group’s record label, ADOR, and its parent company, HYBE Labels, which might have deterred some viewers. Alternatively, the concurrent airing of Running Man, which featured popular soccer player Hwang Hee Chan, may have drawn potential viewers away.
There are also opinions suggesting that K-Pop idols may not be as much of a draw for the show’s traditionally older demographic. Here are various audience responses concerning the latest episode featuring NewJeans.
- “Unbelievable, I was expecting high ratings.”
- “A 1% drop? What else was on TV then?”
- “Who even watches TV anymore? It’s not NewJeans’ fault for the low ratings.”
- “It’ll be a joke if ratings go up next week.”
- “Don’t idol episodes normally perform well?”
- “They’re adorable but not entertaining…”
- “I saw NewJeans but competing against Hwang Hee Chan on Running Man was tough.”
- “Many avoid variety shows when idols appear.”
- “It just wasn’t engaging.”
The performance of next week’s broadcast will be a point of comparison.
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FAQs about “2 Days & 1 Night” Viewership and NewJeans’ Episode
- What is “2 Days & 1 Night” about?
- The variety show features cast members taking trips throughout South Korea, completing missions to earn rewards and avoid punishments while showcasing places of interest.
- Why did the NewJeans episode get low ratings?
- There isn’t a clear reason, though speculations include scandals surrounding NewJeans’ label ADOR and HYBE, competition from “Running Man,” and the show’s older audience possibly not being interested in idol guests.
- Who are the current cast members of “2 Days & 1 Night”?
- Kim Jong Min, Yeon Jung Hoon, Moon Se Yoon, DinDin, Na In Woo, and Yoo Seon Ho.
- Did all NewJeans members appear on the show?
- No, member Hyein was absent due to an injury.
- Are low ratings common when K-Pop idols guest on the show?
- Opinions vary, but some believe that idols don’t necessarily boost ratings for the show, especially if the audience demographic doesn’t align with idol fanbases.
