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On February 8th, BLACKPINK’s Lisa took to her Instagram to announce the creation of her new label, LLOUD, marking the launch of her own business venture.
Through her social media reveal, Lisa expressed her vision for LLOUD, stating, “It’s a platform to showcase my vision in music and entertainment”, and inviting her followers to “Join me on this exciting journey to push through new boundaries together.”

From her announcement to the 11th, Lisa has been actively promoting LLOUD by sharing images and videos of advertisements displayed in various theaters across the United States on her personal account.
Following the immense success of BLACKPINK’s “BORN PINK” world tour—achieving the status of the biggest tour by a K-pop girl group—Lisa and the rest of the BLACKPINK members made a splash at major music festivals including Coachella in the U.S. and Hyde Park in the UK. Upon wrapping up the tour, the group decided to renew their contract with YG Entertainment, with plans to carry on as a group while also pursuing solo projects under individual labels.
Lisa has also been surrounded by rumors of a romance with French businessman Frédéric Arnault, who is the son of LVMH Group Chairman, Bernard Arnault. The LVMH Group is renowned for owning esteemed luxury labels like Louis Vuitton, Celine, and Bvlgari.
Source: Daum
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FAQ Section
- What is LLOUD?
LLOUD is a new label founded by Lisa of BLACKPINK to showcase her personal vision in music and entertainment. - When did Lisa announce the launch of LLOUD?
Lisa announced the launch of LLOUD on her Instagram account on February 8th. - Have BLACKPINK members renewed their contract with YG Entertainment?
Yes, BLACKPINK members have renewed their contract with YG Entertainment and plan to continue group activities as well as individual projects. - Is Lisa dating Frédéric Arnault?
There are rumors circulating about Lisa dating Frédéric Arnault, but there has been no official confirmation of the relationship. - What kind of promotions has Lisa done for LLOUD?
Lisa has promoted LLOUD with advertisements in theaters across the United States and shared them on her Instagram account.
Conclusion
Lisa of BLACKPINK is embarking on an exciting new chapter with the creation of her individual label, LLOUD. Her endeavor promises to bring forth her own flair and creative vision to the entertainment industry. With her track record of success with BLACKPINK and her ability to captivate audiences on a global scale, Lisa’s solo enterprise is poised for great achievements. Fans and followers will undoubtedly be eager to join her on this new journey and see where her talent and ambition take her next.










































