Embracing the Spirit of Rally Racing: The Genesis of Rivian R3’s Design

This week’s unveiling of the Rivian R3 crossover took many by surprise with its unconventional sloping back end, distinct from the designs of Rivian’s R1T, R1S, and the forthcoming R2 series. Rivian’s chief design officer, Jeff Hammond, divulged to The Drive that the inspiration behind the R3 derived partly from classic Group B rally cars.

Hammond expressed to The Drive, “We began with a vision that would carry the Rivian identity, provide off-road capability, yet focus on the pure pleasure of driving.” He explained, “The essence of that inspiration came from the soul of iconic rally cars, such as the Lancia Delta Integrale and the Audi Quattro. We aimed to infuse our brand’s identity with that same spirit.”

Rivian CEO RJ Scaringe refrained from branding the vehicle as a hot hatch, SUV, or crossover during the unveiling, suggesting instead it represents its own niche. Beyond categorization, the R3 touts certain upper hand features when compared to EV competitors like the Volvo EX30, notably in its comprehensive driver display. Significantly, the production of the R3 will take place in the United States.

The R3 and the performance-oriented R3X will offer a variety of configurations, including single-motor (RWD), dual-motor (AWD), and tri-motor (two in rear, one in front) setups, alongside a new battery promising up to 300 miles of range. Hammond highlighted the departure from the brand’s typical flat-tailed design, visible in the R1T and R1S and reminiscent of the Land Rover Discovery, to a more aerodynamic hatch-style for the R3 and R2 models.

Hammond noted, “We aimed to expand upon what a Rivian could represent. To create the R3’s proportion with a boxy back would have seemed disproportionate. Furthermore, given the size of the R3, it necessitates a smaller battery to achieve the desired range, hence a more aerodynamically efficient shape was essential.”

Enhancing the R3’s aerodynamics was paramount. Its hatch-back form significantly lowers its coefficient of drag, enabling the vehicle to meet its range goals without losing its rugged, capable aesthetic. To avoid an appearance akin to the Kia Soul, a fresh design path was necessary for the R3.

The anticipated entry-point pricing below $45,000 positions Rivian’s new crossover as a compelling option within the electric vehicle domain. Rivian’s larger models cater to off-roading enthusiasts, and while the R2 and R3 forgo the air suspension of Rivian’s larger models, they will benefit from a new range of accessories, including rooftop tents and bike racks, per CEO RJ Scaringe’s announcement.

The R2 and R3 will be available with two battery size choices, with the larger pack reportedly capable of over 300 miles per charge. Acceleration from zero to 60 mph in under three seconds suggests that the performance of the cars may inspire a new era in electric rally racing. Rivian’s promise of a superior interior and rapid technology upgrades are anticipated to provide the R3 with enhancements that set it apart from predecessors.

While specific horsepower and acceleration figures for the R3 remain unpublicized, anticipation is building for the opportunity to test the R3X’s abilities on rugged terrain, potentially recreating the exhilaration of Group B rallying.

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