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On June 13th, the Asian OTT service Viu revealed that the show “Lovely Runner” captured the top spot on Viu’s weekly charts in numerous countries such as Indonesia, Malaysia, Hong Kong, Thailand, Singapore, and Myanmar. This was for the week of May 27th to June 2nd, aligning with the airing of the show’s finale on tvN.
The continued success of “Lovely Runner” after its episodes have all been released is not uncommon in the OTT space, as it’s typical for shows to gain new viewers over time. Experts in the local media industry anticipate that the drama will maintain its popularity in the region for a while longer.
Marianne Lee, who leads Viu, shared insights into what propelled “Lovely Runner” to its successful outcome: “It is the synergy of a stellar cast, a commitment to high production values, and dedicated local marketing strategies that have driven such impressive results in the market,” she said.
Moreover, the surge in viewership for “Lovely Runner” has had a positive impact on the older works of its main actors, Kim Hye-yoon and Byun Woo-seok. Fans have been seeking out their previous television shows.
Specifically, “Extraordinary You” which stars Kim Hye-yoon, appeared in the rankings at 8th in Indonesia, 14th in the Philippines, 16th in Malaysia, and 17th in Myanmar for the same time frame. Byun Woo-seok’s “Moonshine” also showed a remarkable performance by ranking 18th in Indonesia.
Viu, meanwhile, remains a significant provider of popular Korean shows in its service spanning 16 countries across Asia, the Middle East, and Africa. At present, Viu offers a slate of Korean dramas including “The Midnight Romance in Hagwon,” “Bitter Sweet Hell,” “The Player 2: Master of Swindlers,” “High School Return of a Gangster,” “Dreaming of a Freaking Fairytale,” in addition to variety programs like “My Sibling’s Romance” and “Whenever Possible.”
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FAQs about ‘Lovely Runner’ and Related Shows
- What is ‘Lovely Runner’?
‘Lovely Runner’ is a popular television drama from tvN that topped the weekly viewing charts on Viu across several Asian countries around the time of its final episode. - Who are the main actors in ‘Lovely Runner’ whose past works have gained renewed interest?
Kim Hye-yoon and Byun Woo-seok are the main actors in ‘Lovely Runner’, and their previous dramas ‘Extraordinary You’ and ‘Moonshine’ have seen a resurgence in popularity. - How does Viu measure the popularity of shows like ‘Lovely Runner’?
Viu measures popularity based on the viewership data of its platform, reflecting the shows that are most watched or trending during a particular week across the countries where the service is available. - Can ‘Lovely Runner’ still be watched now that all episodes have been released?
Yes, ‘Lovely Runner’, like most OTT content, can still be streamed on Viu even after all its episodes have been released, allowing new viewers to discover the show. - What other Korean content does Viu offer?
Viu offers a wide range of Korean dramas and variety shows, including ‘Reborn Rich’, ‘Taxi Driver 2’, ‘The Midnight Romance in Hagwon’, ‘Bitter Sweet Hell’, ‘The Player 2: Master of Swindlers’, ‘High School Return of a Gangster’, ‘Dreaming of a Freaking Fairytale’, ‘My Sibling’s Romance’, and ‘Whenever Possible’.
