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Belief Lab has found itself at the center of controversy after releasing a video on March 10th titled “Belief Lab’s Position on Plagiarism Claims” via their official YouTube channel. The 27-minute video was intended to delineate the disparities between their artist ILLIT and NewJeans as a rebuttal to claims made by Min Hee-jin that ILLIT had imitated NewJeans’ marketing strategies, debut tactics, and credit notation approach.
Highlights from ILLIT’s planning documents were shared in the video, with excerpts including “NOT NewJeans, NOT BLACKPINK, NOT IVE” and “Girls who love their imperfect reality, rather than being figments of adults’ imagination.” Contrastingly, the planning document depicted NewJeans, BLACKPINK, and IVE as “teens who are fantasized about by adults,” “unattainable perfect celebrities,” and “dolled-up, princess-like idols,” respectively.
Kim Tae-ho, CEO of Belief Lab, addressed Min Hee-jin in the video stating, “An innocent rookie group was used for individual gain,” indicating they would be pursuing legal action for the incurred damages to the artists and the company.
Nevertheless, this video response has not been well-received. Critics pointed out the irrelevance of other groups in their argument to prove ILLIT’s uniqueness and the general public perceived their assertions as overreaching. The majority of the video’s comment section showcases disapproving remarks and questions regarding Belief Lab’s approach to proving their originality. Comments demanding proof of concept and initial planning stages have amassed around 10,000 likes each.
The negative reaction is not limited to the public. Notable voices in the music industry, including critics Jeong Min-jae and Kim Do-heon, as well as an anonymous industry insider speaking to Kuki News, have voiced their incredulity at the nature of Belief Lab’s public response to the plagiarism claims.
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FAQs about Belief Lab’s Plagiarism Response Video
What prompted Belief Lab to release a video?
Belief Lab released a video to address allegations made by Min Hee-jin that their artist, ILLIT, copied the marketing and debut strategies of NewJeans.
What was the purpose of the video titled “Belief Lab’s Position on Plagiarism Claims”?
The video intended to highlight the differences between ILLIT and NewJeans to refute claims of plagiarism.
Has Belief Lab taken any legal action?
Yes, CEO Kim Tae-ho indicated their intentions to file a civil lawsuit against Min Hee-jin for damages suffered by their artists and the company due to the plagiarism accusations.
What has been the public response to the video?
The video has been met with criticism, with viewers and industry professionals alike critiquing the approach taken by Belief Lab in defending themselves against the plagiarism charges.
What are some of the criticisms made about the explanatory video?
Comments have stated that Belief Lab’s defense appears to focus only on superficial elements and a lack of substantial evidence such as the planning and development process of their content.
