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“I’m so annoyed I reported the video.”
This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
Public disapproval grows as BELIFT LAB is criticized for listing a vast number of K-Pop groups when discussing alleged similarities to NewJeans.
On June 10, a dispute arose as BELIFT Lab’s video addressing plagiarism accusations against Min Hee Jin’s ILLIT highlighted a swath of references to other K-Pop idols.
They drew similarities between NewJeans’ Coca-Cola collaboration choreography and that of GFRIEND, IZ*ONE, and Sunmi.
Analysis of NewJeans’ “Attention” extended to choreographic elements of VIVIZ and IVE.
It didn’t stop with dance moves as comparisons were made regarding NewJeans’ concept and style with that of previous idol groups.
Analogies were drawn to a OH MY GIRL photoshoot.
Scene resemblances from a LE SSERAFIM music video were highlighted.
Stylistic comparisons continued against BLACKPINK and ENHYPEN’s fashion choices.
Notably, NewJeans also shared a performance venue with BTS.
Further, many idols wearing hanboks in greeting videos were likened to NewJeans.
Upon the emergence of the images, the poster stated that more names might have been overlooked. Netizens responded by censuring BELIFT LAB and HYBE for what they perceived as an unfair onslaught on NewJeans.
- Are they crazy?
- Are they out of their minds, seriously?
- What is this?
- Wow, just looking at the screenshot, it looks like a wreck. And this is official?
- They really seem to be making history in the K-pop industry.
- Honestly, I’m shocked because there’s not a single thing there that looks similar.
- Ha…
- Are they seriously crazy… what the heck.
- Aren’t they crazy? I’m so annoyed I reported the video. There are probably a hundred reasons for it.
- Are they insane? They’re being dragged everywhere.
- As time goes.paste_ends here, I just feel bad for NewJeans… Everyone around them seems to be enemy.
- They just self-verified that they slandered NewJeans.
- …Seriously, what’s their knowledge-level here?
- Pathetic…
- If you work at HYBE, is this what you get paid to do? LOL
You can find the detailed summary below.
BELIFT LAB Intensely Criticized For Attempting To Discredit NewJeans Amidst Plagiarism Allegations
HYBE vs. ADOR CEO Min Hee Jin
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Frequently Asked Questions (FAQ)
What is the controversy surrounding BELIFT LAB and NewJeans?
BELIFT LAB released a video countering plagiarism claims made by ADOR CEO Min Hee Jin regarding the K-Pop group ILLIT. In the video, they referenced numerous K-Pop idols when making comparisons to NewJeans, prompting backlash from netizens.
Which idol groups were mentioned by BELIFT LAB in their video?
Groups such as GFRIEND, IZ*ONE, Sunmi, VIVIZ, IVE, OH MY GIRL, LE SSERAFIM, BLACKPINK, ENHYPEN, and even locations associated with BTS were all referenced as having similarities in styling, concept, or choreography with NewJeans.
How did netizens react to BELIFT LAB’s video?
Many netizens criticized BELIFT LAB for what they perceived as unfair targeting of NewJeans. They expressed shock and annoyance, with some going as far as to report the video due to their grievances.
Is there a timeline of the HYBE vs. ADOR CEO Min Hee Jin coverage?
Yes, there is a timeline available that details the ongoing coverage of the HYBE vs. ADOR CEO Min Hee Jin controversy.
Where can I find the full summary of the controversy?
A detailed summary of the dispute and its implications on NewJeans can be found at the end of the main article, which includes an embedded content section.
