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If you appreciate the roar of a high-powered engine, you’re in for a treat as Dodge reintroduces its Power Dollar incentive program. This program is aimed at shifting 2023 models by providing significant discounts through the end of February. While EVs usually grab the headlines with their tax incentives, it’s not every day that you get a rebate for purchasing horsepower—heavy vehicles.
The Dodge Power Dollars promotion takes an exciting approach to savings, offering customers a $10 rebate for each unit of horsepower. For example, buying a 370 horsepower Charger comes with a $3,700 rebate. It’s been since 2019 when Dodge last made a similar offer, which even included its most powerful models like the Hellcat Redeyes, which could net customers a savings of $7,970.
However, the latest iteration of the deal, reported by CarsDirect, doesn’t cast as wide a net as the past program—exclusions this time include the Hellcat models and the 392. The largest eligible engine is the 5.7 Hemi, which may disappoint some prospective buyers of the more robust Dodge offerings.
Stellantis
Specific models included in the Dodge Power Dollars program encompass the 2023 Charger SXT, GT, and R/T RWD, as well as the Challenger SXT, GT, and R/T, and also the Durango SXT, GT, R/T, and Citadel versions. There are sizable discounts to be had, with promotional offers like a 0% APR for 72 months on Charger GTs and Challenger SXT models. The Durango Citadel, coupled with other regional discounts, could see total savings of $7,850 for Californian customers.
High inventory levels are the likely drive behind Dodge’s renewal of the Power Dollars promotion. As per CarEdge, the company is currently looking to decrease a 477-day market supply for the Chargers and a 360-day supply for the Challengers. Incentives like these are poised to make a dent in these figures and grant buyers additional leverage during negotiations.
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FAQs about Dodge Power Dollar Rebates
What is the Dodge Power Dollars program?
The Dodge Power Dollars program is a rebate initiative that gives customers $10 back for every horsepower their new car has. It’s available on select 2023 Dodge models.
Which models are included in the Dodge Power Dollars offer?
The promotion is valid for the 2023 Charger SXT, GT, and R/T RWD, Challenger SXT, GT, and R/T, and Durango SXT, GT, R/T, and Citadel models.
Are there any exclusions in the Power Dollars offer?
Yes, Dodge is not including Hellcat variants or any models with the 392 engine in this promotion. The biggest engine included is the 5.7 Hemi.
Is there a time limit on the Dodge Power Dollars rebates?
The current promotion is scheduled to run through the end of February.
Can buyers combine Power Dollars rebates with other offers?
Yes, there are instances where you can combine the Power Dollars with other offers or regional savings, potentially leading to even more discounts.
Conclusion
Dodge’s attempt to reduce the excess inventory of their muscular models with the revival of the Power Dollars program should be welcome news for muscle car fans looking to buy. Although the incentive might not apply to the wildest of their engines, significant discounts are available that make it a compelling time to consider a V8-powered Dodge. Prospective buyers should act soon while the offer lasts and may find that they have bargaining power in their favor for these remaining 2023 models.
