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The research conducted by the Korea Corporate Reputation Research Institute involved the collation of 50,557,557 brand-related big data points from the period of May 9 to June 9 to gauge the brand reputation of girl groups. The data cover indices like participation, media, communication, and community. This newly gathered data shows a 23.71% decrease from the 66,272,139 brand big data points collected in May.
Leading the pack, IVE (composed of Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Leeseo) reached the peak position with scores of 633,132 in the participation index, 951,748 in the media index, 1,666,609 in the communication index, and 2,536,342 in the community index, summing up to a total brand reputation index of 5,787,831. Despite holding the top spot, this number is a 30.49% reduction from their May brand reputation index of 8,326,214.
Following IVE, aespa members—Karina, Winter, Giselle, NingNing—earned the second spot with a reputation index comprising a participation index of 300,084, media index of 832,267, communication index of 1,806,572, and community index of 2,471,032, totaling 5,409,956. This demonstrates a staggering 71.17% hike from their reputation index of 3,160,522 in May.
ILLIT, the girl group featuring Yuna, Minju, Moka, Wonhee, Ririka, claimed the third spot with a brand reputation index of 3,780,049, comprised of a participation index of 364,072, media index of 864,873, communication index of 1,301,865, and community index of 1,249,239. This reflects a decrease of 35.68% from their previous month’s index of 5,877,206.
Securing the fourth position, (G)I-DLE, with members Miyeon, Minnie, Soyeon, Yuqi, Shuhua, scored a brand reputation index of 2,582,202, which is a 46.98% decline from their 4,869,835 score in May. The index includes a participation index of 65,824, media index of 573,166, communication index of 887,078, and community index of 1,056,133.
Ranked fifth, LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) received a brand reputation index of 2,424,984, marking a 42.87% fall from their May index of 4,244,658. Their score is derived from a participation index of 202,912, media index of 580,325, communication index of 435,655, and community index of 1,206,092.
Koo Chang-hwan, the head of the Korea Corporate Reputation Research Institute, remarked, “In June 2024’s girl group brand big data assessment, IVE stood out at number one. When analyzing girl group brand big data against May, there was a notable 23.71% shrinkage. A more detailed look revealed a reduction of 32.13% in brand consumption, 25.90% in brand issue quantity, 20.33% in brand communication, and 22.90% in brand diffusion.”
He continued, “’Happy,’ ‘growth,’ and ‘healthy’ are the key words linked with IVE brand, as per the analysis. ‘World tour,’ ‘YouTube,’ and ‘presidential’ emerged as significant in keyword analysis. IVE’s positive to negative brand ratio was recorded at 90.86% positive.”
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Frequently Asked Questions (FAQs)
What does the girl group brand reputation ranking indicate?
The girl group brand reputation ranking indicates the popularity and public perception of K-pop girl groups based on an analysis of various indices including participation, media coverage, communication, and community interactions.
How is the brand reputation index calculated?
The brand reputation index is calculated by analyzing big data collected over a period of a month, which is then categorized and weighted into different indices such as participation, media, communication, and community.
Why did IVE’s brand reputation index decrease in June?
According to the research, although IVE maintained the top position, their brand reputation index in June decreased by 30.49% compared to May’s ranking. This could be attributed to various factors including lesser media coverage or public engagement during that period.
Which girl group had the highest increase in their brand reputation index?
aespa experienced the highest increase in their brand reputation index with an impressive 71.17% gain compared to the previous month.
What does a positive-to-negative brand ratio reflect?
The positive-to-negative brand ratio reflects the overall public sentiment towards a brand. A higher positive ratio suggests that the public opinion is predominantly favorable.
